- stunt stunt [stʌnt] noun [countable] disapproving MARKETINGsomething that is done to attract people's attention to a product or company:
• The companies turned the event into a publicity stunt.
• They deliberately created a controversial commercial as a stunt to get free publicity.
* * *stunt UK US /stʌnt/ noun [C] DISAPPROVING► something that is done to get attention for the person or people responsible for it: publicity/marketing/advertising stunt »
She dismissed her opponent's lawsuit as a publicity stunt.»
a political/election stunt
Financial and business terms. 2012.