stunt stunt [stʌnt] noun [countable] disapproving MARKETING
something that is done to attract people's attention to a product or company:

• The companies turned the event into a publicity stunt.

• They deliberately created a controversial commercial as a stunt to get free publicity.

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stunt UK US /stʌnt/ noun [C] DISAPPROVING
something that is done to get attention for the person or people responsible for it: publicity/marketing/advertising stunt »

She dismissed her opponent's lawsuit as a publicity stunt.


a political/election stunt

Financial and business terms. 2012.